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Search Results for Author 'Wisse, Barbara':

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Crisis Communication: Emphasize the Positive

Idea posted: May 2017

Institutions: Rotterdam School of Management, Erasmus University    Durham University   

Authors:

Some people are motivated by growth goals — goals that reflect aspirations and ambitions. In psychological terms, these people are promotion-oriented. In contrast, prevention-oriented people are motivated by goals that…

  READ MORE   PIN TO MY IDEAS Idea #649

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